Wilhelms Auto
A Google Ads campaign built to keep an established auto repair shop busy through the quietest months of the year.
Uplift during what's usually the slowest season
Additional website clicks
Enquiries over four months
A predictable slow season, every year.
Wilhelms Auto is an established repair shop with a loyal customer base, but like most auto repair businesses, bookings drop off in the quieter months — and that gap needed filling with new enquiries, not just repeat customers.
Be visible exactly when people are searching.
A Google Ads search campaign targeted at people actively looking for auto repair services in the area — capturing demand at the moment it exists, rather than waiting for it to walk in.
Search campaigns built around real service queries.
Campaigns structured around the specific searches people run when their car needs attention, with ongoing optimisation based on which queries actually turned into enquiries.
A measurable lift through the slow season.
Website traffic and enquiries both increased through what's typically the shop's quietest stretch of the year — see the note above on how these figures are being verified.