We're here to make
marketing accountable.
Impact Innovations Media is a performance marketing agency based in Cape Town, founded to close the gap between marketing activity and marketing results.
Too much marketing gets judged on the wrong things.
Impressions, likes and reach are easy to report and easy to hide behind. We started IIM because businesses deserve marketing that's judged the way the business itself is judged — on leads, bookings and sales.
Marketing is a system, not a series of campaigns.
A great ad that lands on a broken website is wasted spend. A great website with no traffic is a brochure. We build the full journey — attention, interest, lead, booking, sale, growth — because that's the only version of marketing that actually compounds.
Strategy, creativity, data, systems, AI.
Strategy
Everything starts with the business objective — not the platform, not the trend.
Creativity
Creative needs to earn attention. Nobody stops scrolling for generic.
Data
Performance determines what happens next — not opinion.
Systems
Marketing shouldn't depend on manually doing everything, every time.
AI
We use automation and AI where it creates genuine leverage — in research, reporting and response systems — not as a buzzword on a slide.
Jaden Lindsay
Founder, Impact Innovations Media
Led by Jaden Lindsay, out of Cape Town.
Impact Innovations Media is run by Jaden Lindsay, based in Cape Town, South Africa — working directly with a small set of businesses to build and run their customer-acquisition systems rather than managing a large roster at a distance.