MutiLife ACV
An e-commerce advertising system built from the ground up — taking a health & wellness brand from R0 to a business generating tracked, attributable sales.
Revenue generated since launch, starting from R0.
A new brand with no track record and no traffic.
MutiLife ACV launched with a product worth backing, but no advertising history, no audience data and no proof it would sell online.
Build the tracking before scaling the spend.
We put conversion tracking in place from day one, so every early rand of ad spend produced a signal we could act on — not just impressions.
Continuous testing on Meta, scaled with proof.
Audiences, creative and offers were tested from a standing start, with budget shifted toward the campaigns proving themselves against real sales data as the brand grew.
A 36× best campaign return, and R3.5M+ since launch.
MutiLife ACV has generated over R3.5M in revenue since launch, starting from R0, with the best single campaign returning 36 times its spend.
The results speak for themselves — our best campaign returned 36 times what we put into it. IIM didn't just run ads, they understood the business.
Want a system built
around real numbers?
Figure supplied by the client, reflecting total business revenue since launch. We're confirming the exact reporting period and the split between total revenue and revenue directly attributable to advertising before this claim is finalised for publication.