Lumen
Brand, website and advertising built from scratch for a natural sleep-aid brand entering a premium, exclusive niche.
In Lumen's first 2 months of operation.
A new, premium brand with no identity yet.
Lumen set out to establish a clean, high-quality, professional brand in the natural health space — a sleep-assist product built on powerful natural ingredients and genuine exclusivity. None of that existed yet: no brand identity, no website, no advertising.
Brand identity, website and ads, end to end.
We developed the brand identity and logo, designed and built the website, led the creative direction and planning, and have been running Lumen's Meta ads management ever since — a single team across the whole launch, not a handoff between agencies.
Over 100× revenue growth and a 4× average ROAS.
Lumen is well on its way to becoming an established brand in the natural health space, with over 50 customers in its first two months of operation, revenue up over 100 times from its starting point, and campaigns averaging a 4× return on ad spend.
On track for R1M+ in annual revenue.
With the brand, site and advertising now compounding together, Lumen is tracking toward R1M+ in annual revenue within 6–12 months of launch.