Full Circle Wellness
Founder-led UGC advertising that doubled the client base of an Edenvale health club in three months.
Doubled within 3 months of launch.
A local club competing for attention, not just membership.
Full Circle Wellness, run by founder Tony Pinheiro in Edenvale, needed a way to bring in new members quickly — without the polished, impersonal feel of typical gym advertising.
Put the founder in front of the camera.
We built the campaign around founder-led, user-generated-style content on Meta — Tony speaking directly to the camera about the club, rather than stock-footage ads. That authenticity was the lever that made the campaign convert.
Client base doubled in three months.
Running founder-led UGC Meta ads, Full Circle Wellness doubled its client base within three months of the campaign going live — a direct result of leading with a real person the audience could trust, not a generic gym pitch.